Americans, as well as millions of people in other countries, love denim. Although this strong cotton twill actually originated in Italy, a survey would probably find that most citizens of the USA believe that storekeepers in California invented it for miners during the Gold Rush. Teenagers adopted 'blue jeans' in the rebellious years of the 50's and 60's, and their appeal spread world wide. Today, denim clothing and accessories are a multi-million dollar industry.
Denim wears exceptionally well, gets softer as it is worn and washed, and fades in areas of greatest wear, giving it a unique well-worn look that was part of the cowboy image of the West and now has become high fashion. In fact, sometimes modern pants are more holes than whole cloth.
This 'twill' was originally dyed with indigo, giving it the distinctive dark blue color of brand new jeans. It now comes in every color of the rainbow, as well as in blends with synthetics for lighter weight and comfort, or in stretch fabrics when combined with spandex. However, people probably will always think of the strong all-cotton original cloth when they hear the term.
This sturdy fabric developed in Genoa was used for military uniforms and factory wear. Two California suppliers made history when they fashioned overalls and later waist-high pants from the heavy cotton, adding rivets to zipper and pocket seams for longer wear. Known as 'levis' after Levi Strauss, one of the partners, the trousers were also popular with cowboys. The mystique of the Old West helped make levis an American icon.
North America is still the world's largest market, but jeans and other denim clothing are worn virtually everywhere. Once considered working clothes and then informal wear, jeans are now high fashion, with people paying astronomical prices for designer labels. They are worn with a sport coat in the evening or a tweed jacket for country chic.
Pants, skirts, and jackets are made for people of all ages, even infants and toddlers. Other garments and accessories may look like the real thing but be fashioned from synthetic materials for lighter weight or from plastic, (watch bands, for instance). Hats, scarves, belts, shoes, boots, and handkerchiefs look like they're made from well-worn jean scraps. The look is popular for den furniture, picture frames, and lamp shades.
Actually, the word has come to mean a color, the faded blue of frequently-washed and well-worn jeans. Although garments and fashion accents now come in all colors of the rainbow, the basic term brings the distinctive faded blue to mind every time. 'Stone-washed' is a term used for the artificially faded material designed to give new garments an already-washed look and feel.
From Laurel, MD to Los Angeles, CA, and from New York City to Japan and Africa, people are wearing jean jackets, pants, skirts, scarves, and footwear and carrying jean purses and wallets. They sit on denim beanbags and tie faded-blue bandannas around the necks of their dogs. Although 50's and 60's music has declined in popularity and the original hippies are now grey-haired and bearded, the universal appeal of these pants patented by Levi Strauss almost 150 years ago is still going strong.
Denim wears exceptionally well, gets softer as it is worn and washed, and fades in areas of greatest wear, giving it a unique well-worn look that was part of the cowboy image of the West and now has become high fashion. In fact, sometimes modern pants are more holes than whole cloth.
This 'twill' was originally dyed with indigo, giving it the distinctive dark blue color of brand new jeans. It now comes in every color of the rainbow, as well as in blends with synthetics for lighter weight and comfort, or in stretch fabrics when combined with spandex. However, people probably will always think of the strong all-cotton original cloth when they hear the term.
This sturdy fabric developed in Genoa was used for military uniforms and factory wear. Two California suppliers made history when they fashioned overalls and later waist-high pants from the heavy cotton, adding rivets to zipper and pocket seams for longer wear. Known as 'levis' after Levi Strauss, one of the partners, the trousers were also popular with cowboys. The mystique of the Old West helped make levis an American icon.
North America is still the world's largest market, but jeans and other denim clothing are worn virtually everywhere. Once considered working clothes and then informal wear, jeans are now high fashion, with people paying astronomical prices for designer labels. They are worn with a sport coat in the evening or a tweed jacket for country chic.
Pants, skirts, and jackets are made for people of all ages, even infants and toddlers. Other garments and accessories may look like the real thing but be fashioned from synthetic materials for lighter weight or from plastic, (watch bands, for instance). Hats, scarves, belts, shoes, boots, and handkerchiefs look like they're made from well-worn jean scraps. The look is popular for den furniture, picture frames, and lamp shades.
Actually, the word has come to mean a color, the faded blue of frequently-washed and well-worn jeans. Although garments and fashion accents now come in all colors of the rainbow, the basic term brings the distinctive faded blue to mind every time. 'Stone-washed' is a term used for the artificially faded material designed to give new garments an already-washed look and feel.
From Laurel, MD to Los Angeles, CA, and from New York City to Japan and Africa, people are wearing jean jackets, pants, skirts, scarves, and footwear and carrying jean purses and wallets. They sit on denim beanbags and tie faded-blue bandannas around the necks of their dogs. Although 50's and 60's music has declined in popularity and the original hippies are now grey-haired and bearded, the universal appeal of these pants patented by Levi Strauss almost 150 years ago is still going strong.
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